Built on Lehar Footwears Limited’s decades of footwear manufacturing expertise, RANNR is targeting a new generation of consumers seeking a balance of style, comfort, performance and value. Its portfolio covers sports, running, walking and lifestyle footwear, with products available through direct-to-consumer, e-commerce and offline channels.
Under the partnership, Rajkummar Rao will feature in RANNR’s upcoming brand campaigns and consumer communication across digital platforms, e-commerce, retail, print and outdoor media. The association draws on the actor’s versatility and unconventional choices in Indian cinema, which the brand says align with its emphasis on individuality and finding one’s own path. These values are reflected in RANNR’s philosophy, “Power in Every Step.”
Commenting on the association, Raj Kumar Agarwal, Chairman of Lehar Footwears Limited, said, “RANNR represents an important new chapter for us at Lehar Footwears. We wanted the face of the brand to be someone whose journey feels authentic, aspirational and deeply relatable to Indian consumers. Rajkummar has built his career through talent, perseverance and by creating his own path, and those qualities strongly connect with what we want RANNR to stand for. We are delighted to welcome him to the RANNR family.”
Rajkummar Rao, Brand Ambassador of RANNR, said, “For me, every journey starts with taking that first step and then continuing to move forward in your own way. That thought is something I connect with personally. RANNR is a young Indian brand with a fresh perspective on footwear, comfort and everyday movement, and I’m excited to be part of its journey.”
The partnership comes as RANNR expands its presence across India’s sports, athleisure and closed-footwear segments. The brand is leveraging Lehar Footwears Limited’s established manufacturing and distribution ecosystem to support its expansion across these categories.
RANNR is a sports and athleisure footwear brand from the House of Lehar, Lehar Footwears Limited. Drawing on decades of footwear manufacturing expertise, it offers contemporary footwear designed around comfort, performance, quality and everyday style. Its range caters to the evolving needs of Indian consumers across sports, running, walking and lifestyle footwear. The brand’s website is www.rannr.com.
Lehar Footwears Limited is an established Indian footwear manufacturer with decades of experience in the industry. The company operates across multiple footwear categories and has developed a manufacturing and distribution ecosystem. Through RANNR, it is strengthening its presence in the sports, athleisure and closed-footwear categories.
Rajkummar Rao’s appointment places the actor at the centre of RANNR’s upcoming consumer-facing campaigns as the brand seeks to build its presence across India’s sports and athleisure footwear market, supported by the manufacturing and distribution capabilities of Lehar Footwears Limited.
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